“Zona Maco 2017”

Zona Maco 2017

“Latin America’s most important contemporary art fair…” At Zona Maco, sales are slowing down but Mexico City’s art scene is thriving. Throughout this week, Zona Maco’s website was unavailable to use half of the time with a message appearing across the screen announcing “Resource Limit Is Reached”. One wondered if the message was an unintentional commentary on the fair’s performance, as much as that on the dysfunctional website. Though the energy fluctuated across the opening days (8-12 February) as well as across the sections, Zona Maco often appeared slightly out of breath, lacking the thrill excitement that typically accompanies the global art world’s most successful “trade shows”. Hopping from one international fair to another with a baggage of art celebrities’ latest multimillion creations is no doubt an exhausting business, which might explain the weariness at some of the booths, particularly those of the top galleries from New York, Paris and London, whose abundance in the exhibitors’ list makes Zona Maco the most international art event in the region. Zona Maco 2017, presenting 120 galleries and 1500 artists, was unequivocally described as the most international edition so far, both when it comes to the geographical spread of participating galleries, and that of collectors in attendance. The sales however were uneven. With many dealers confirming the fair’s sluggishness when speaking in private, and asserting fantastic sales when approached in writing, one can only assume the truth must be somewhere in the middle.  Los Angeles’s Steve Turner confirmed all works from their stand, part of a curated section Zona Maco Sur, were snapped up within the first four hours after the opening. The gallery was showcasing paintings and a video by Yung Jake, a multidisciplinary artist “born on Internet in 2011”, fusing hip-hop, technology, and contemporary art.  Curiously, all the works went...

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