“Material Art Fair”

Zona Maco 2017

“Latin America’s most important contemporary art fair…” At Zona Maco, sales are slowing down but Mexico City’s art scene is thriving. Throughout this week, Zona Maco’s website was unavailable to use half of the time with a message appearing across the screen announcing “Resource Limit Is Reached”. One wondered if the message was an unintentional commentary on the fair’s performance, as much as that on the dysfunctional website. Though the energy fluctuated across the opening days (8-12 February) as well as across the sections, Zona Maco often appeared slightly out of breath, lacking the thrill excitement that typically accompanies the global art world’s most successful “trade shows”. Hopping from one international fair to another with a baggage of art celebrities’ latest multimillion creations is no doubt an exhausting business, which might explain the weariness at some of the booths, particularly those of the top galleries from New York, Paris and London, whose abundance in the exhibitors’ list makes Zona Maco the most international art event in the region. Zona Maco 2017, presenting 120 galleries and 1500 artists, was unequivocally described as the most international edition so far, both when it comes to the geographical spread of participating galleries, and that of collectors in attendance. The sales however were uneven. With many dealers confirming the fair’s sluggishness when speaking in private, and asserting fantastic sales when approached in writing, one can only assume the truth must be somewhere in the middle.  Los Angeles’s Steve Turner confirmed all works from their stand, part of a curated section Zona Maco Sur, were snapped up within the first four hours after the opening. The gallery was showcasing paintings and a video by Yung Jake, a multidisciplinary artist “born on Internet in 2011”, fusing hip-hop, technology, and contemporary art.  Curiously, all the works went...

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Mexico City’s 2016 Material Art Fair Has Grown by 50 Percent for Its Third Edition

Mexico City’s Material Art Fair is moving location to accommodate for its third, and most ambitious, edition to be held on 4 February 2016. Material focuses on upcoming galleries and runs alongside the well-established Zona Maco Fair. In its first two editions, held in 2014 and earlier in 2015, around 40 galleries were welcomed. Next year, between 4 and 7 February, Material is said to welcome 64 galleries, an increase of more than 50 percent. For half of the participants, it will be their first time at the fair. Brett W. Schultz, one of the fair’s three founders feels that they “had to leave a lot of good proposals out last year because there just wasn’t enough space.” Thus, to include as many galleries as possible, the fair will be moved from Auditorio Blackberry, a concert hall in the Condesa neighborhood, to Expo Reforma, a convention hall near the city center in the Juárez neighborhood, which has hosted Zona Maco in the past. Daniela Elbahara, another Material cofounder, says “the layout is super important because it won’t replicate any other art fair.” The fair is said to resemble a labyrinth; there will be no aisles and the rooved gallery booths will flow into each other. The huge public gathering spaces in the fair will not have ceilings, providing a contrasting architectural experience, with the rugged art bar Beverley’s on Manhattan’s Lower East Side serving drinks at the same time as hosting an exhibition of its own. The exhibiting galleries for Material 2016 were chosen by a selected committee including Michael Clifton, the cofounder of New York gallery Clifton Benevento; Stefan Benchoam, an artist and cofounder of Proyectos Ultravioleta; Attilia Fattori Franchini, a London-based curator; and Willy Kautz, a curator in Mexico City....

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A new satellite fair for Zona Maco

Mexico City, 6 February 2014, Art Media Agency (AMA). The Material Art Fair is currently holding its inaugural edition in Mexico City alongside the big fair Zona Maco – in its 11th edition this year, with around a hundred participating galleries – between 6 and 9 February 2014. The initiative of three Mexican gallerists, Daniela Elbahara, Brett W. Schultz and Isa Natalia Castilla, the Material Art Fair hopes to become the main satellite event for Zona Maco. More intimate, with around 40 exhibitors, it is also hoping to be a more affordable and international alternative. Effectively, the fair’s aim is to promote young creators as well as emerging galleries and young collectors. The price of works on sale range from $1,000 to $50,000. For this its first edition, the fair has already managed to attract such international galleries as Torri (Paris), Crone Gallery (Berlin) and Cooper Cole...

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