“Haute Photographie”

In Rotterdam, Haute Photographie revamps the fair concept

Putting on a museum-quality collective show, Haute Photographie, held in Rotterdam from 8 to 12 February, is renewing the concept of image-related commercial events. A lowdown on the first edition… Haute Photographie is a new fair concept tested out by Dutch gallerist Roy Kahmann during Art Rotterdam Week, from 8 to 12 February. After a pilot initiative last year, Haute Photographie has just welcomed crowds of visitors to its first edition, held over five days. Organisers filled a 1,250 m2 space adjacent to Rotterdam’s FotoMuseum. Some 250 works by around fifty artists were presented by five galleries. This new type of fair was designed to offer a more intimate and convivial version of the big yearly events that punctuate the photography market, of which Paris Photo has become emblematic. “I hate the current system of fairs organised by stands that are limited in size and in which the visitor’s attention gets lost,” explains the Haute Photographie founder. “I wanted image presentation to be closer to that in a museum while offering the possibility of buying works. Here, visitors can discover pieces in a relaxed atmosphere before going off for a meal in the starred restaurant or looking around the bookshop.” Instead of the customary stands, organisers have taken the collective-hanging approach, with each artist being accorded wide picture rails. These were presented in a highly organised space that facilitated circulation and offered armchairs and benches. Particular attention was paid to lighting. Young and vintage talent At the fair’s entrance, visitors were ushered in by a selection of three large prints by Antoine d’Agata, hanging opposite three images of Rotterdam’s parks by Jeroen Hofman.  Polaroid nude shots by Carla van de Puttelaar were on offer at €1,450 while black-and-white portraits of young sailors by Belgian Stephan Vanfleteren were priced at €2,950....

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