“Frédéric de Senarclens”

The global vision of Frédéric de Senarclens — founder and CEO of Art Plural

Swiss art dealer, Frédéric de Senarclens founded his gallery Art Plural in the cultural district of Singapore in 2011. Art Plural Gallery is a platform that unites artists and international collectors; hosting exhibitions, installations, conferences, public art projects and art publications. AMA spoke with de Senarclens to get an idea of his view on the art market in Singapore and internationally. Can you give us an outline of Art Plural Gallery? Art Plural Gallery is a gallery that was created just over three years ago, inaugurated in May 2011. The aim is to bring the work of international artists to Singapore and to create a dialogue between the East and the West. What do you think about the different expectations between your Eastern and Western clients? First of all, it must be understood that our clientele in Singapore is, by definition, very international. We present international artists: we have Asian clients from Singapore, Hong Kong, Malaysia as well as Europeans and Americans. When we exhibit artists, such as Peter Halley, in Singapore, we create a relationship with American collectors living in Asia or with collectors who come to Singapore to see these exhibitions, this is where the “Plural” aspect comes in. Would you say that the art world exists separately from the real world? I believe that the real world and the art world are becoming more globalised and more integrated. We realise that the real world is getting smaller and connections are made far more quickly — this is a reality in the world of economics, in the art world we are seeing the same phenomenon. Egyptian and Portuguese artists are now recognised in Asia and the United States; today, collectors can’t restrict themselves to their own little world with artists from their region, they must be open to...

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Selling art in Singapore

Singapore, 10 October 2013, Art Media Agency (AMA). The Financial Times has published a study based on the current situation of art galleries in Singapore. The newspaper looked at strategies, costs and the customer composition of a Singapore gallery opened by Europeans. The case study focused on Frédéric de Senarclens, owner of Art Plural Gallery, a space which was initially intended to be located within his new house in Emerald Hill, Singapore. The couple rented the house in order to sell works directly from their home, an idea which works well in Europe. It did not, however, catch on in Singapore. According to the newspaper “People don’t want to come to your home. Asians want to come to a gallery to see that you are established. That’s when they begin to trust you.” Frédéric de Senarclens admits that opening the gallery had been a huge risk, as it meant quadrupling sales in order to makes ends meet. But he has declared that all is currently going well, with more sales than he had expected. Most of his clients live in New York, Europe, Hong Kong, India and Australia. They either buy online or come into the gallery when they travel to Singapore. Around 35 % of his clients are locals, from Singapore or...

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Art Plural Gallery to open in Singapore

Singapore, 10 June 2011, Art Media Agency (AMA). Swiss art dealer, Frédéric de Senarclens has opened a new branch of his Chinese Gallery in Singapore. It is located near the Peranakan Museum, where an increasing amount of galleries are setting up shop. Frédéric de Senarclens arrived in Singapore in 2008 to establish a clientele. It has been three years since he started working on the Art Plural Gallery project. The art dealer has noticed that more and more collectors are interested in Singapore, which is becoming the centre of the Asian art market. Art Stage Singapore, the contemporary art fair hosted in the city in January, spurred on the opening of the Art Plural Gallery. Frédéric de Senarclens thus hopes that the event will draw more clients to the region and boost its dynamism. The Wall Street Journal has announced that “Avant Première”, the inaugural exhibition, will feature about twenty artists such as Picasso, Botero, Chu Teh-Chun, Julian Schnabel and Marc Quinn. The wide range of prices, between $4,000 and 3 M$, should enable the gallery to find clients...

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