“cultural philanthropy”

The Fondation Martell or the art of self-invention

Established at the heart of Cognac’s historic centre, the Fondation d’Entreprise Martell has transformed the Gâtebourse building into a site dedicated to experimentation in savoir-faire: a combination of art, architecture, handicrafts and design. Open and multidisciplinary… A key architectural feature of the town of Cognac, this former cognac-bottling plant, constructed in 1929 as part of the rise of the International Style, is in the midst of being revamped. By 2021, the building’s 5,000 m2 over five floors will gather exhibition spaces, production workshops, a digital platform, a resource centre, a restaurant and a panoramic café. On the strength of its three-century-long history, Martell is commencing a new chapter stretching towards creativity, research and diverse professions. The Fondation Martell, in the words of César Giron, CEO of the Martell, Mumm, Perrier-Jouët group, is “open to the town, the region, the international sphere, with a multidisciplinary vocation.” Nor has it suffered any shortage of funds since its launch in October 2016, as illustrated by its ambitious programme and an endowment of 5 million euros over 5 years. We meet Nathalie Viot, its very dynamic director…   You are behind the Fondation d’Entreprise Martell’s forerunner programme, and since 1 January 2017, you have been the foundation’s director. How did you envisage its cultural identity? I proposed a multidisciplinary foundation without a collection. Firstly, I wanted to avoid conservation, maintenance and insurance issues. The other thing is that if you buy art, you have to follow its market, and it was important for us to stay independent. I come from the world of contemporary art; I was previously artistic advisor for the City of Paris and co-director of the Galerie Chantal Crousel, so I’m very familiar with its ins and outs. Instead, we decided to commission designers and craftspersons to create the foundation’s...

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Philadelphia Academy of the Fine Arts to build Works on Paper gallery

Philadelphia, 4 January 2013, Art Media Agency (AMA). The Philadelphia Academy of the Fine Arts (PAFA) has just announced it was the recipient of a $250,000 grant allocated by the Richard C. von Hess Foundation – a long-term supporter and benefactor of the PAFA – to fund the construction of a Works on Paper gallery, to begin in the spring of 2013, and to be completed by the summer. The new gallery was designed by architectural firm Atkin Olshin Schade. The PAFA’s permanent collections comprise a great number of works on paper – around 9,500, it seems, in need of a proper space to display them and keep them from the damage caused by the light. The PAFA’s works on paper collection include watercolours, sketches, photographs and prints in traditional and experimental media. Henceforth, the works on paper will no more be the subject of ever-changing temporary exhibitions originally housed in the Furness-designed Historic Landmark Building.  The PAFA was established in 1805 and stands as a leader in fine arts education. It was awarded the National Medal of Arts in...

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Corporate philanthropy making a comeback according to Admical

Paris, 4 April 2012, Art Media Agency (AMA). Admical Carrefour (a French corporate philanthropy association) published its biannual report on corporate philanthropy on 2 April 2012. The report presents encouraging figures after a large drop from 2008 to 2010 following the economic crisis. Even though the philanthropy budget remains at 1.9 billion euros, the number of companies investing in it has gone from 35,000 to 40,000. Small companies (less than 100 employees) are investing more: 32% of them are supported, 93% businesses receiving philanthropy are small-medium sized (85% in 2010). Cultural philanthropy makes up 26% of the total with €494 million, compared to €380 million in 2008, an increase of 30% in two years. The support for creation represents 31% of the total, against 47% for the distribution of culture and 34% for public awareness raising. Out the the related disciplines, music gets the lion’s share with 39%. After come museums and shows with 19% for each, visual arts (photography, cinema, audiovisual) and the heritage preservation with 10% for each, fine arts (7%), editing and literature (4%), and the purchase of art (4%). This year’s report is the first to propose a study as in-depth into the subject of cultural philanthropy. For 35% of companies surveyed, philanthropy serves to forge the company’s identity, for 31% the aim was to stimulate the local economy. In 26% of cases, philanthropy was a result of the director’s personal tastes. For 12% of companies, the goal of philanthropy is to make employees aware of art and to develop their creativity. For 11%, it serves especially to develop economic and industrial connections between companies. Big companies (over 200 employees) are twice as important for philanthropy as a whole (15% against %7) contributing more proportionally than companies with less than 100 employees (75% against 84% for the total of philanthropy). Admical claims these statistics to be the...

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