“Art Everywhere”

“Art Everywhere” brings art to the public domain

New York, 9 April 2014, Art Media Agency (AMA). A host of American arts institutions have become involved in an innovative new project which aims to democratise art by bringing it out of its museum context and into the public environment. The five participating museums are: LACMA (Los Angeles County Museum of Art); the Art Institute of Chicago; the Dallas Museum of Art; the National Gallery of Art (Washington, D.C.); and the Whitney Museum of American Art (New York). The project is operating under the name “Art Everywhere”. The aim of the initiative is to introduce art into the American public domain through a campaign which has its foundations in interaction and which is ultimately constructed by the public. It takes inspiration from a similar project organised in the United Kingdom in 2013. Beginning this week, 100 works of art from the participating museums’ collections are to be available to view online for the public to select the works which they want to see on display. Following the selection, the fifty most popular works are to appear on 50,000 publicity panels around the country. The initiative boasts a great variety of works for the participants to choose from, dating from the 18th century to 2008. The final selection is to be unveiled on 20 June...

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Outdoor advertising space to be used for art

London, 13 June, Art Media Agency (AMA). For two weeks in August, outdoor advertising space across Britain is to be used to display art works in an project supported by Tate galleries and charity ArtFund. Entitled ’Art Everywhere’, the exhibition was the idea of Richard Reed, co-founder of Innocent drinks, who says his intention is to ’brighten up people’s commutes’. Bus shelters, roadside hoardings and billboards are to be used to display work as part of an event billed as the country’s biggest public art exhibition. The outdoor advertising industry has agreed to donate space for free, at an estimated value of £3m a fortnight. Works displayed are to be selected by the public via a vote on social networking site Facebook; voters will have the chance to select 50 pieces from a selection of 100 works chosen by experts and organisers. Works will be displayed in poster format, and will be unaccompanied by either logos or advertising. A greater number of works could be put on display if a crowd sourcing campaign for donations of £3 are successful (funding the production costs of one poster). Donors giving £15 or over are to be rewarded with a limited-edition work by the artist known as Bob and Robert...

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