“Alexia Guggémos”

Winners of the e-Reputation prize announced

The winners of the 4th edition of the annual e-Reputation prize, which rewards the artists who have the most influence on the web, have been announced. The photography prize was awarded to Raymond Depardon, the design prize to Philippe Starck, and the art prize to Pierre Soulages. To mark the occasion, Christie’s Paris is hosting the launch of the of the “Observatoire du Web social dans l’art contemporain”. This will include a round table entitled “Who are the artists of social networks?”, led by Alexia Guggémos and involving artists YAK, Xavier Escalère and Adrien Brunel, Annabelle Oliveira of the Centre National des Arts Plastiques and Philippe Bazin, photographer and professor of photography at the École des Beaux-Arts in Dijon. The results of the study “Smiling People & Linkfluence” will be analysed; the results prove a strong growth in the market, focusing on the most influential female artists in France, such as Sabine Weiss, Matali Crasset and Fabienne Verdier, as well as presenting the top ten most influential artists in the world. Alexia Guggémos, director of the Smiling People agency, art critic and founder of the e-Repuation prize, is the creator of the “Observatoire du Web social dans l’art...

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Grand prix de l’e-réputation awarded on 12 December at Christie’s: Interview with Alexia Guggémos

Paris, 4 December 2013, Art Media Agency (AMA). In 2011, art critic Alexia Guggémos, who is also a web and digital art expert, created the Grand prix de l’e-réputation (Grand prize for e-reputation), reflecting the online reputations of French artists. She is to present the 2013 trophy on Thursday 12 December at Christie’s in Paris. The winners are ORLAN for the Visual Arts category, Yann Arthus-Bertrand for Photography and Philippe Starck for Design. AMA met with Guggémos to learn more about the challenges of this much-talked about prize. Why did you want to create the Grand prix de l’e-réputation? As an art critic, I was aware of the influence that my articles have online – on 20 Minutes in 2011 when I created the prize, and since then on the Huffington Post – on the visibility it gives to an artist or an exhibition. In parallel with this, the training that I was giving at the CFPJ (Centre for the Training and Development of Journalists) and at the HEC School of Management on digital strategy led me to consider the presents of artists on the internet, the dissemination of ideas, and how we are able to build a digital identity for ourselves. Through journalism and my interest for contemporary art, I began to wonder which are the artists which talk about the most on the Internet. I also wanted to know if there was any truth behind the idea that has been going around for some time that French artists aren’t visible enough in other countries – that they are poorly represented. I was wondering if it was simply a complex of French artists or a reality – and if the latter is the case, what tools we can use to address this issue. What techniques did you put...

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