New York, 9 April 2014, Art Media Agency (AMA).
A host of American arts institutions have become involved in an innovative new project which aims to democratise art by bringing it out of its museum context and into the public environment. The five participating museums are: LACMA (Los Angeles County Museum of Art); the Art Institute of Chicago; the Dallas Museum of Art; the National Gallery of Art (Washington, D.C.); and the Whitney Museum of American Art (New York). The project is operating under the name “Art Everywhere”.
The aim of the initiative is to introduce art into the American public domain through a campaign which has its foundations in interaction and which is ultimately constructed by the public. It takes inspiration from a similar project organised in the United Kingdom in 2013.
Beginning this week, 100 works of art from the participating museums’ collections are to be available to view online for the public to select the works which they want to see on display. Following the selection, the fifty most popular works are to appear on 50,000 publicity panels around the country. The initiative boasts a great variety of works for the participants to choose from, dating from the 18th century to 2008.
The final selection is to be unveiled on 20 June 2014.