Amsterdam, 12 March 2014, Art Media Agency (AMA)
The Van Gogh Museum in Amsterdam has reintroduced its ban on personal photography, which it had previously lifted in May 2013.
The museum attracts an average of 1.4 million visitors a year, of which 88% are tourists. The photography ban was raised in order to give visitors more freedom; however it caused tension between those wishing to photograph and those wishing to view the paintings. Furthermore, when the National Gallery in London lent Sunflowers (1888) to the gallery last year, the “no photography” symbol on display was overlooked by visitors as a result of the lifted ban throughout the rest of the museum.
The museum policy now only allows photography in areas such as the central atrium where there is no artwork on display.