London, 27 February 2014, Art Media Agency (AMA).
GRAD (Gallery for Russian Arts and Design) is using a new digital tool to provide an interactive visitor experience for its exhibition “Kino/Film: Soviet Posters of the Silent Screen”.
GRAD’s curatorial team has launched a smartphone application in collaboration with the digital platform Blippar. The app, which is a free download, transforms visitors’ phones into specific audioguides for the exhibition. It also provides visual, textual and audio content, delivering an interactive and in-depth understanding of the show. The app can also be used to purchase prints of posters featured in the exhibition.
“Kino/Film: Soviet Posters of the Silent Screen” is on display until 29 March at GRAD’s London space, presenting around thirty film posters from the 1920s.