Vienna, 17 September 2013, Art Media Agency (AMA).
The contemporary art fair Viennafair The New Contemporary, which has taken place in Vienna since 2005, is set to continue this year from 10 to 13 October 2013.
The edition of the fair is celebrating galleries from West and South-West Europe. These galleries are to be presented alongside galleries from Eastern Europe. After the fall of the Iron Curtain, Vienna has become a place of artistic exchange between East and South-East Europe, and the Viennafair intends to make the most of this key role.
During the fair, the project “School of Happiness” (formerly “Vienna Talks”) is organizing daily meetings for artists and professionals in various domains such as psychology and philosophy, to discuss and exchange ideas surrounding the theme of happiness. In the same vain, Austrian producer Harald Friedl is to present his film piece What Happiness Is, which deals with the meaning of happiness. The film tells the story of two happiness investigators, a man and a woman, who, on behalf of the King of Bhutan, move around the country using a barometer to evaluate the well-being of the people.
Meanwhile, fair visitors can also discover the project “Vienna Pop” within which “School of Happiness” presents international and Austrian artists asking fundamental questions such as “Can art affect our lives and teach us to live differently?”.
Visitors can also stay informed about the artists present at the fair, and find out “Why art makes them happy” with “Vienna Click”.
The event is also presenting a prize, the Happiness Award. The Viennafair, which seeks to establish a dialogue with the public, is organizing an international art video competition. The three best projects will be shown on the fair’s blog, thenewcontemporary.com, and the winner will receive €1,000 and a presentation at the Vienna Live Stand.