Lyon, 10 September 2012, Art Media Agency (AMA).
The first edition of The Wall Art Fair will take place in Lyon from September 27 to 30, 2012.
Building on the success of the fair Docks Art Fair that takes place every year, its founders decided to create The Wall Art Fair. The innovative and dynamic concept is intended to be exported to other dynamic art scenes such as Madrid, London or Brussels.
Breaking conventions, the fair organizers decided that the installation of each gallery is completely free. As the stand costs are eliminated, the overall fair cost is also reduced. Similarly, the Sugar location was not randomly selected. Indeed, the historical building, located in the district of La Confluence, already hosts the annual Biennial of Contemporary Art in Lyon. It is the emblem of the twenty-first century Lyon.
Moreover, the quality of exhibitors and galleries can give an international dimension and level at the fair. The organizers want to make this event both a cultural show and a commercial oriented fair. Promote exchange and discover works, this is the mission of The Wall Art Fair.