Artviatic, business by private agreement on the Internet

   |  14 September 2012  |  AMA  |  Tweet  |  LinkedIn

Paris, 12 June 2012, Art Media Agency (AMA).

AMA was able to test Artviatic’s future website, platform dedicated to the sale and purchase of artworks on the Internet. Design, safety, online services: the website offers numerous functionalities and emphasises on safety.

Wishing to attract important salespeople worrying about electronic piracy and online account theft existing on the Internet, Artviatic uses unobtrusive complex identification processes. For example, each account receives a random confidential icon, so as to prevent phishing attempts. The user can also ask to choose a staggered password changing at each visit, a functionality which is still quite rare today.

Once one’s account is created, one enters some sort of social network for important collectors. For example, just like the content of the Facebook home page, an information bar informs the visitor of the new operations listed on his or her account: contact request from a buyer, alert if a work put up for sale matches some of one’s criteria or message from Viatic managers for example.

The time has come to buy one’s first work. One can easily browse through the offered works thanks to well-designed browsing options (styles, artist, dimension, technique, and price). First, one takes a commitment to respect the conditions of use for the website’ services and give Viatic exclusive rights to conclude any transaction. In fact, the first steps are much supervised: the salesperson can point his or her price but must also choose among the forethought range. Should a buyer appear, he must firstly ask what the exact price to pay is. The salesperson can only give a price in reply. It is only when the two anonymous parties agree on a price that Artviatic sends the buyer’s identity and coordinates to the salesperson. The latter is then free to refuse to work with the buyer. If he or she agrees to do business with him or her, the consultation phase of the work is launched. The buyer can have the work counter-appraised or even ask to see it. Once the deal concluded, the Artviatic’s banking partner establishes an escrow account that provides the best of security.

As for the salesperson, he or she is accompanied at each stage by the website.  He provides the name of the work, of the artist; he is also encourage to provide bibliographical references (annotated catalogues, monographs), along with a visual referring to simple definition. He or she is equally free to provide various documents he may consider useful. The work’s owner has several of website’ services at his or her disposal: high definition visuals, estimates, expertise, and notably supply of additional bibliographical references. The website decides to have the work validated, the owner being afterwards free to include it in his or her supply.

The website’s design plays upon sobriety with grey-blue shades and a few discreet red strips. The set cleverly plays upon recent innovations regarding browsing: pull-down menus, close-ups of works, a clear and unobtrusive notification system of new messages and well-ordered presentation of the information about the works. Artviatic’s website is quite enjoyable to visit and the sequencing of operations give confidence to the users.

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