Sanja Iveković: « Sweet Violence » at MoMA

   |  12 October 2011  |  AMA  |  Tweet  |  LinkedIn

New York, 12 October 2011, Art Media Agency (AMA).

Sanja Iveković’s first museum exhibition in the United States, will take place from 18 December. The show will cover four decades of the artist’s remarkable career. The photographer, sculptor and feminist’s numerous works, such as videos and photomontages, will be exhibited.

Iveković created her own style in the post-1968 period, as her work was the opposite of official art in that era. Her works were marked in the multicultural resonance, which spreads across conceptual photomontages, to video and performance.

The exhibition assembles a historic group of videos, such as Personal Cuts (1982), media installations, photographs etc.. Among the hundred photomontages displayed at the exhibition, is the famous series “Double Life” (1975-76), in which the artist juxtaposed photos of herself taken from her personal albums, alongside commercial ads cut from women’s magazines.

Whereas in the 70s, Iveković explored persuasive qualities of mass media and its potential to forge a false identity, after 1990 – following the fall of the Berlin Wall, the disintegration of Yugoslavia, and the birth of a new nation – she concentrated on the transformation of reality from socialist to post-socialist political systems. These ideas and questions are highlighted through her work: she offers a fascinating view of the official politics and paradoxes which are inherited, in society’s collective memory.

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